Segmentation that being delivered majorly by RSAI HC customers who are more than 60 years old male housewife more than 1-2,5 million rupiahs revenue moslem coming from Kecamatan Margacinta occupying VIP room having good perception on HC services and also on friendly, polite and com- petent nurses getting clear information and useful HC services paying HC cost by themselves choosing HC services time and cost saving not being difficult to go to the hospital want good services and reached cost. It also completed by secon- dary data which came from RSAI, RSAI HC, Dinkes Kota Bandung, BPPS Kota Bandung, and the other relative institutions. Analytical descriptive uses primary data on 100 potential market respondent and also interview with sources of hospital and patient.

This research design is qualitative that supported by quantitative. Those segmen- tation result is determined as the data target market determination, and there is market positioning determination. This research uses demographic, geographic, and psycographyc factor seg- mentation on the customer and RSAI HC potential market. Strategy that can be used to devel- oped RSAI HC is STP (Segmenting, Targeting, and Positioning Strategy). Home care RSAI intends to be developed as the superior product. Home care is one of the care alternatives that can be developed in the future as the effort to give the holistic care on the patient.

Download majalah rumah.pdf